A large LED display in Midtown Manhattan, built by SNA Displays, was recently activated on the northeast corner of 42nd Street and 8th Avenue for E Walk Retail, according to a company press release.

Real estate services firm Tishman owns and manages E Walk Retail, a four-story, 200,000-square-foot hotel and retail complex that has recently undergone one of the largest urban renewal programs in the U.S., according to the release.

OOH media company BIG Outdoor owns and operates the display system, managing media sales and content scheduling.

"BIG Outdoor is very excited to bring this incredible asset to market on one of the busiest intersections in New York City," Bill Tagliaferri, EVP of real estate at BIG Outdoor, said in the release. "This project is yet another example of great teamwork and collaboration with all of our valued partners."

Combined, the two faces of the corner display make up approximately 7,500 square feet of DOOH canvas, meeting at a 90-degree angle, visible for several blocks along 42nd Street and 8th Avenue. In total, the E Walk Retail LED display contains almost 10.7 million pixels.

Sensory Interactive led project development efforts on behalf of Tishman for the LED advertising display from SNA Displays' EMPIRE Exterior series.

New York-based sign company North Shore Neon installed the E Walk Retail display, evaluating and repurposing existing infrastructure to custom-fabricate attachment points, truss members, and bracing.

"Our partnership with BIG Outdoor, Sensory Interactive, and North Shore Neon has proven successful yet again as SNA Displays continues to dominate the LED spectacular industry in New York City," Mikell Senger, project manager for SNA Displays, said in the release. "The attention to detail we all bring to the table is what contributes to the success of these complex, intensive projects, from the conceptual design phase, to fabrication, to the final result. It makes me proud to showcase everyone's hard work to the world."

We Bring Creative Visions to Life. We build high-end digital displays as vivid and dynamic as the imagination. With our clients, we've designed and built some of the largest and most recognizable digital spectaculars in the world. We prove to our clients that Dreams Live Digitally®.

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