MarTech Series - Marketing Technology Insights
ResponsiveAds, the leading fluid design and creative management platform for publishing and advertising industries, launched its new Creative Marketplace with several key technology and service partners. The announcement offers brands, agencies, and publishers a place to source the most innovative, rich-media, off-the-shelf templates to create responsive display ads that perform greater than 10x industry standard engagement rates.
“ResponsiveAds and Arlene developed solutions like “try-n-buy”
ResponsiveAds is starting off by offering several hundred pre-built solutions with several partners to cover a variety of different segments and categories. This is a starting point for deeper and broader partnerships that combines the best-world-class technologies and breakthrough solutions together in a one-stop-shop marketplace to save development time and costs across the board.
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The Creative Marketplace is available today, and it is global. Agencies and brands looking for localization or dynamic creative can combine the templates with ResponsiveAds suite of analytics and its Creative Optimizer product that enables hundreds of language and localization possibilities and dynamics for location, weather, time-of-day, date, or even customizable 1st party data segmentation.
Until July 31st all launch templates will be FREE to use with the standard terms of usage for the product that includes a combination of seat license subscription fees and ad-serving fees (inclusive of analytics).
ResponsiveAds with its partners also offer full-service concept development as well as production support to enable clients’ extended resourcing needs.
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