Installation of a large exterior video display in downtown Los Angeles, built by LED display manufacturer SNA Displays, was recently completed at the intersection of S. Figueroa St. and W. Pico Blvd., according to a company press release.

The LED video façade at Moxy and AC Hotel Downtown Los Angeles is located across from the LA Convention Center, L.A. LIVE and Crypto.com Arena and extends about the length of a football field. OOH media company Branded Cities owns exclusive rights to market and sell premium advertising on the curved video screen, which will be marketed as "The Moxy" and is the largest continuous digital canvas in the DTLA neighborhood, according to the release.

"Branded Cities is known for its iconic signage in the most highly demanded areas throughout North America, and the signage being deployed at the Moxy and AC Hotel Downtown Los Angeles will be the most sought-after digital experience in the downtown Los Angeles central core," Steven Ellman, chairman and chief executive officer of Branded Cities, said in the release.

The LED display is a 15,000-square-foot video wall built from SNA Displays' Empire Exterior line of LED display technology and has a resolution of 1,890x11,480 pixels. The mammoth screen, about 50 feet tall, extends along S. Figueroa and wraps the corner of a six-level parking structure at W. Pico, providing viewing and read times for pedestrian and auto traffic.

Consumer Experience Group, a Los Angeles-based consultancy for experiential display projects, managed the development's digital and static signage elements on behalf of property owner Lightstone, a New York-based real estate investment firm.

"Finally going live with the one of the largest signage developments the LA area has ever seen has been extremely rewarding," Jeremy Kolieb, principal at Consumer Experience Group, said in the release. "We've worked with wonderful partners for the better part of six years on this development, and I couldn't be prouder of what we've accomplished. Given the size and placement, the signage is instantly iconic and impacts all of downtown LA."

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